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Karen M. (Guthrie) Videtic, Chairperson and Associate Professor in the Department of Fashion Design and Merchandising at Virginia Commonwealth University, Richmond, Virginia has taught retail buying, fashion merchandising, advanced store development, management, and fashion promotions in VCU’s Department of Fashion Design and Merchandising since 1984. Professor Videtic has also taught Fashion Merchandising at J. Sargeant Reynolds Community College in Richmond, Virginia prior to joining VCU. Her undergraduate degree in Marketing and Distributive Education, her Masters of Education in Human Resource Development, and considerable course work toward a Ph.D in Urban Services were all earned at Virginia Commonwealth University. |
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Holly Price Alford is an assistant professor in the Department of Fashion Design and Merchandising at Virginia Commonwealth University and has been passionate about the study of fashion since she was a child. She holds degrees in Fashion Design as well as Costume Design and has taught the history of twentieth century fashion and technical design techniques for the past 10 years. As a designer and patternmaker, she has designed evening and bridal wear for the past fifteen years, and has been commissioned by several social organizations, like the Levinson Foundation for Heart Disease’s annual ball and retail stores throughout the Virginia area. As a costume designer, she has worked on such critically acclaimed plays as “Angels in America,” “A Few Good Men,” and “Two Trains Running”. |
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Artist’s Statement: “My experiences as a fashion designer have instilled in me a love of pattern and an obsession with surface. I am enthralled with the new cultural addiction to home fashions and the marketing of “personal” style. There are different personalities at work in my pieces. Sometimes the transgressive gives way to elegance, at other times a caretaker is at work, veiling and swaddling an idea. My work is shown as sculpture yet it is all from the fiber medium (excepting video and fabricated pieces). The pieces are often sewn,
embroidered, perforated, constructed, worn and inhabited in a zone between fashion, fiber and performance.” |
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Assistant Professor Kimberly Guthrie considers fashion as an art and industry. Fashion is an avenue in which many aspects of life can be investigated, celebrated, and represented. Her approach to teaching and developing course content combines these perspectives. In October 2004, she organized an exhibition of her student’s work at the Contemporary Art Center of Virginia. The title of the show was The Avant Garde Body: Image and Manipulation in Fashion and featured fashion designs that questioned the cultural perceptions of body image and how they relate to fashion. During the spring 2007 semester, she and her students had the opportunity to work with the Contemporary Art Center of Virginia again as they used artwork from the exhibition “Counterparts: Contemporary Painters and Their Influences” as inspiration for designs that were showcased during the show’s opening reception. Professor Guthrie has been collaborating with Tredegar Film Products Corporation for several years on the product development and design of disposable apparel products. During the spring 2006 semester, Tredegar provided her design class with film and laminate products for students to research and investigate the products’ potential for application in apparel use. The course and the student designs were spotlighted in the July 2006 issue of NonWovens Industry. As a consultant for Tredegar, she has designed disposable apparel products for SmartChoices™ and Once™. Professor Guthrie received her Bachelor of Fine Arts degree in Fashion Design from VCU’s School of the Arts in 1989. While a student, she was selected as a U.S. finalist to attend the Concours International des Jeunes Createurs de Mode in Paris, France. She worked in New York for designer Hal Bernfeld as an assistant patternmaker and draper. When she moved back to Richmond, she joined the VCU Department of Fashion as an adjunct faculty member teaching courses in the design track. The United States Army Quarter Master Center and School contracted her as a subject matter expert in curriculum development and instruction of the proper procedures for measuring and fitting the men’s and women’s Class A uniforms. Professor Guthrie taught the courses at Fort Jackson, Columbia, South Carolina and helped develop the training manuals for on site instruction. Professor Guthrie teaches across the design and merchandising curricula allowing her the opportunity to teach both design studio courses and computer-aided design. Her research has provided her with many opportunities to be a presenter at national and international conferences and symposiums. |
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Before joining VCU, Mr. Hamid had lectured at the undergraduate to MBA level in Singapore and various parts of Asia in branding, merchandising, entrepreneurship, and marketing. Himself an entrepreneur, he developed private labels and worked with leading international organizations in France, Italy, and other parts of the worlds in areas of franchising and brand management. His research Interests and contributions are in the effects of technological innovation on the branding process. |
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Linda Lee is Assistant Professor of Fashion Design at Virginia Commonwealth University, School of the Arts and a member of the Dept. of Fashion Design and Merchandising. She teaches Design Theory and Illustration and design studios in apparel. Her courses include sustainable design and fair trade fashion. Prof. Lee directs the service-learning course on Line Development in Guatemala. She is co-curator of the upcoming exhibition, “Ixchel’s Thread: Maya Weaving from the Bowdler Textile Collection,” at the Anderson Gallery. In 2005-2006, Prof. Lee was invited to organize and team teach a weeklong design workshop for “Style and Status: Imperial Costumes from Ottoman Turkey,” an international exhibition organized by the Freer Gallery of Art and Arthur M. Sackler Gallery in Washington DC. She was invited to participate in a tutors design workshop in Denmark by Saga Furs of Scandinavia. Prof. Lee also made presentations in Copenhagen, Denmark and Honolulu, Hawaii. Prior to joining VCU, Prof. Lee taught design at the Fashion Institute of Technology (SUNY) and Pratt Institute in New York. Her professional career spans over 30 years in New York City’s garment industry as a designer, design director and freelance consultant in women and children’s wear. Throughout her career, Prof. Lee’s work has appeared in Women’s Wear Daily, Vogue, Harper’s Bazaar, Fashion of the Times, Earnshaw’s Review, Children’s Business and Child Magazine. Her research interests include the indigenous textiles of Guatemala and Southeast Asia, focusing on efforts to preserve the traditions of weaving and embroidery with an emphasis on their cultural context. |
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In her position as Assistant Professor in VCU’s Department of Fashion Design and Merchandising, Professor Reamy has been able to combine two areas of interest - the fashion business and educating people. Professor Reamy graduated from Virginia Commonwealth University with a Bachelor of Science degree in Marketing Education. She completed graduate work at Virginia Polytechnical Institute where she graduated with a Master of Science degree in Education. She gained industry experience in the areas of buying and merchandising prior to teaching fashion at the high school and university level. |
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Rosalie Jackson Regni joined the faculty of Virginia Commonwealth University in Richmond, Virginia in January 2002 after completing over 30 years of a distinguished career in retailing and manufacturing in New York City. She holds a degree in Fashion Merchandising from Virginia Polytechnic Institute and began her career at the J. C. Penney Corporate Office in Manhattan. Following a 15-year tenure there, she became Divisional Merchandise Manager and then General Merchandise Manager at Montgomery Ward. She then spent 12 years in the manufacturing side of the fashion business, including a stint as President of the Sanmark Division of the Movie Star Corporation. Just prior to joining the faculty at Virginia Commonwealth University, she spent 6 years as Vice President of Sales for Character, Inc., a worldwide manufacturer of ladies’ sleepwear with headquarters in New York City. |
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Henry C. Swartz, Associate Professor, B.F.A., M.F.A. |
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Janus Watson, Associate Professor in the School of the Arts, currently teaches in the Department of Fashion Design and Merchandising as well the Art Foundation Program at Virginia Commonwealth University. She joined the School of the Arts faculty in 1981. Professor Watson holds a BFA degree in Fashion Design from Moore College of Art and Design, and MAE in Art Eduction from Virginia Commonwealth University. |
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Michael Etto has been with the Department of Fashion Design and Merchandising since December 1998. Michael received his BFA from Virginia Commonwealth University in Crafts with a concentration in Metalsmithing. He runs a successful furniture and accessories studio, Mike Etto Studios, specializing in one of a kind furniture pieces, garden accessories and fine home accents. His work has been shown in galleries around the Richmond area and has been featured in several issues of “Richmond”, “Traditional Homes” and “Home & Design” magazines. |
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