Education: MA, Educational Administration, Central Michigan University;
BS, Biochemistry, Michigan Tech; Executive Marketing Program, Fuqua School of Business, Duke
Professional Experience: Director, Corporate and Executive Education, VCU School of Business; Senior Consultant, Strategy and Leadership, Strategic Management Group; Chief Marketing Officer, Envera-ChemConnect; Global Market Manager, Ethyl Corporation; VP, Marketing, Container Technology Corporation. Board member: Capital Sources Group. Former Chair, National Business Council, American Marketing Association. Paul Harris Fellow
Teaching: Strategy and Strategic Planning Process, Leadership Development and Executive Coaching and Mentoring Programs:
University of Richmond Management Institute; VCU School of Business Adjnuct Faculty; NOVA-Southeastern University.
Research: PUBLICATIONS:
Chvala, Richard J., and Johnson, William C. PhD, “Total Quality in Marketing” - CRC St. Lucie Press, rev ed. 2005.
“Becoming a Market Oriented Organization” American Marketing Association, 1992.
Contributing Author:
“The Marketing Encyclopedia 2000” - American Marketing Association, 1998;
Gaining the E-Business Competitive Advantage, CRC St. Lucie Press, 1999; Delivering Superior Customer Value; Concepts, Cases and Applications, CRC St. Lucie Press, 1997.
Reviewer: Superior Customer Value in the New Economy; Concepts and Cases, 2nd edition, - CRC St. Lucie Press, 2004.
Mr. Chvala has authored numerous training workshop publications and participant guides, focusing on strategy, marketing planning and leadership development, including an on-line learning system – The Marketing IQNet, used by several FORTUNE 500 companies.
Homepage: www.bus.vcu.edu/cce
Department: Administration
Additional Webpage: www.bus.vcu.edu/cce
Publications:
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