Wood, Van R., Dennis A. Pitta and Frank Franzak (2008), “Successful Marketing by Multinational Firms to the Bottom of the Pyramid: Connection Share of Heart, Global “Unbrella Brands,” and Responsible Marketing, Journal of Consumer Marketing, 25 (7), 419-429.

Wood, Van R., Dennis A. Pitta and Frank Franzak (2009), “Global Umbrella Brands: Understanding Brand America and Its Competitors,” Journal of Global Business Development, (forthcoming).

Wood, Van R., Frank Franzak and Dennis Pitta (2009), “Successful Strategic Alliances with International Partners: Key Issues for Small to Medium Sized Enterprises,” International Journal of Business Innovation and Research, 3 (3), 232 – 251.

6. Wood, Van R. and Michael Pitts (2008), “Developing a Joint Business Degree in Egypt,” IIE Networker (Institute of International Education – Bi-annual Journal for International Education Professions), New York, (Fall), 39 – 41.

Wood, Van R. (2006), “Globalization and Higher Education: Eight Common Perceptions from University Leaders,” IIE Networker (Institute of International Education – Bi-annual Journal for International Education Professions), New York, (Spring), 26 - 34.

6. Wood, Van R. (2006), “Globalization and Higher Education: Eight Common Perceptions from University Leaders,” IIE Networker (Institute of International Education – Bi-annual Journal for International Education Professions), New York, (Spring), 26 - 34.

Wood, Van R. (2004), “The Challenges in Higher Education at the Beginning of the 21st Century: An International Response – Opportunities in the Global Educational Arena, Quality Development in Postgraduate Education (Qualitatsentwicklungin der Postgradualen Weiterbildung), Waxmann Verlag GmbH (Printed in Germany) 408 - 420.

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Wood, Van R., Frank Franzak and Dennis Pitta (2008), “Successful Strategic Alliances with International Partners: Key Issues for Small to Medium Sized Enterprises,” International Journal of Business Innovation and Research, forthcoming.

Pitta, Dennis, Van R. Wood and Frank Franzak (2008), “Nurturing and Effective Creative Culture within a Marketing Organization,” Journal of Consumer Marketing, forthcoming.