| Title: | Webinar: A New Way to Talk About the Social Determinants of Health |
| Date/Time: | 7/29/2010 3:00 - 4:30 pm
|
| Registration: | 23 seats available
(Max. Class Size = 24) (Class is archived) |
| Building: | TML Distance Education, Room 2-010 |
| Cost: | $0
|
| Sponsor: | VCU Libraries |
| Audience: |
General Public
|
| Category: | Audio/Video |
| Description: | The Robert Wood Johnson Foundation and Grantmakers in Health invite you to participate in a 90-minute webinar to share research and best practices in effective communication about the social determinants of health and the complex beliefs and conflicted values that come along with it. Over the course of four years, the RWJF Vulnerable Populations Portfolio, along with Olson Zaltman Associates and Westen Strategies, undertook an iterative research and message development process, that benefited from both traditional and nontraditional research techniques. As a result, we now have a way to create more compelling, effective and persuasive messages that resonate across the political spectrum.
Scheduled for Thursday, July 29, 2010 at 3:00 p.m. (EST) / 2:00 p.m. (CST) / 1:00 p.m. (MST) / 12:00 noon (PST), this webinar will summarize research about this complicated aspect of health and share the most effective way to reach the widest audiences.
What you will learn:
* Better frames and messages for social determinants
* Best practices and principles in language
* How to use data to support your case
* Deeply held perspectives that affect how policymakers see health disparities
Panelists will include:
* Ann Christiano, Senior Communications Officer, RWJF
* Drew Westen, Ph.D., Professor in the Departments of Psychology and Psychiatry and Behavioral Sciences at Emory University.
* Elizabeth Carger, Senior Project Manager, Olson Zaltman Associates
Following the 60-minute presentation, all panelists will answer your questions during a 30-minute Q&A session. |
| Contact: | Barbara Wright 8-0622 bawright@vcu.edu |
